Skincare brand inspired by the healing energy of light and the grounded essence of nature. The name LUMARA is derived from “luminous” and “amara” (meaning eternal in Latin), symbolizing timeless beauty, confidence, and self-love.
Project Description:
LUMARA Skin is a modern, nature-inspired skincare brand that blends gentle botanicals with science-backed formulas. Built around themes of radiance, balance, and inner renewal, the brand empowers every individual to glow with intention.
Problem:
LUMARA needed a visual identity that communicated inclusivity and softness while maintaining a premium, high-end feel. The brand needed to stand out across digital, packaging, and lifestyle applications with a tone of calm confidence and modern care.
LUMARA needed a visual identity that communicated inclusivity and softness while maintaining a premium, high-end feel. The brand needed to stand out across digital, packaging, and lifestyle applications with a tone of calm confidence and modern care.
Solution:
I created a cohesive brand system inspired by light, renewal, and inner radiance. The identity combines a soft lavender and deep purple palette, minimal typography, and elegant product design to reflect LUMARA’s values of balance, inclusivity, and self-care.
I created a cohesive brand system inspired by light, renewal, and inner radiance. The identity combines a soft lavender and deep purple palette, minimal typography, and elegant product design to reflect LUMARA’s values of balance, inclusivity, and self-care.
Deliverables:
Logo design, color palette, typography system, packaging, product mockups, social media visuals, and brand guidelines.
Logo design, color palette, typography system, packaging, product mockups, social media visuals, and brand guidelines.
Result:
A refined, inclusive skincare identity that feels grounded, luminous, and intentional — embodying the message “Radiance from Within.”
A refined, inclusive skincare identity that feels grounded, luminous, and intentional — embodying the message “Radiance from Within.”
