A bold, character-driven brand identity for a fictional burger joint inspired by retro arcade culture. A nostalgic space inspired by retro arcade gaming, where every bite takes you back to the pixelated golden era — where flavor meets fun.
Project Description
Jack’s Burger is a fun, nostalgic brand built around pixel art, retro arcade visuals, and a character-driven identity. The goal was to create a bold, memorable system that feels like stepping into a classic video game while still functioning across real restaurant touchpoints.
Problem:
Jack’s Burger needed a fun, memorable brand system that stood out and worked across digital, packaging, and in-store environments.
Jack’s Burger needed a fun, memorable brand system that stood out and worked across digital, packaging, and in-store environments.
Solution:
I created a cohesive identity built around a pixel-style mascot, bright arcade colors, retro patterns, and energetic visuals that bring the restaurant’s theme to life.
I created a cohesive identity built around a pixel-style mascot, bright arcade colors, retro patterns, and energetic visuals that bring the restaurant’s theme to life.
Deliverables:
Logo + mascot, color/typography, packaging, menu boards, signage, social ads, loyalty card, environment mockups, apparel, and motion graphics.
Logo + mascot, color/typography, packaging, menu boards, signage, social ads, loyalty card, environment mockups, apparel, and motion graphics.
Result:
A playful, immersive brand that feels like stepping into a classic video game.
A playful, immersive brand that feels like stepping into a classic video game.
