Project Description:
A warm, culture-driven brand identity for a fictional fusion food festival celebrating flavor, community, and creativity. It’s not just an event — it’s a moment of togetherness, a living experience that brings people of all backgrounds together to share flavors, stories, and joy.
Problem:
Fusion Feast needed a vibrant, memorable brand system that could unify diverse food cultures while creating an immersive festival atmosphere. The brand required visuals that worked across vendor spaces, tickets, signage, merch, digital promotions, and on-site experiences.
Fusion Feast needed a vibrant, memorable brand system that could unify diverse food cultures while creating an immersive festival atmosphere. The brand required visuals that worked across vendor spaces, tickets, signage, merch, digital promotions, and on-site experiences.
Solution:
I created a cohesive identity built around a flame-inspired dual “F” symbol representing unity, heat, and fusion. The visual direction uses a warm, spice-inspired color palette, bold typography, and custom food illustrations to capture the energy of a multicultural street food festival. Textures, patterns, and gradients were developed to reflect movement, flavor, and community gathering.
I created a cohesive identity built around a flame-inspired dual “F” symbol representing unity, heat, and fusion. The visual direction uses a warm, spice-inspired color palette, bold typography, and custom food illustrations to capture the energy of a multicultural street food festival. Textures, patterns, and gradients were developed to reflect movement, flavor, and community gathering.
Deliverables:
Primary & secondary logos, logo variations, color palette, typography system, custom iconography, illustrated food assets, festival tent branding, vendor booth mockups, tickets (Level 1 & Level 2), experience passport card, three wristband tiers, posters, badges, merch (t-shirts, water bottles, aprons), buttons/pins, packaging elements, and environmental mockups.
Primary & secondary logos, logo variations, color palette, typography system, custom iconography, illustrated food assets, festival tent branding, vendor booth mockups, tickets (Level 1 & Level 2), experience passport card, three wristband tiers, posters, badges, merch (t-shirts, water bottles, aprons), buttons/pins, packaging elements, and environmental mockups.
Result:
A cohesive, immersive brand identity that feels flavorful, warm, and culturally connected — transforming Fusion Feast into an experience people can see, feel, and remember.
A cohesive, immersive brand identity that feels flavorful, warm, and culturally connected — transforming Fusion Feast into an experience people can see, feel, and remember.
